Bird Health Performance Benefits

MILTON KEYNES, U.K., July 14, 2021 -MSD Animal Health, a division of Merck & Co., Inc., Kenilworth, N.J., USA (NYSE:MRK), has today announced the launch of the Poultry Sense solution. This real-time monitoring technology is now available and is set to transform poultry production by allowing producers to predict flock health, enhance performance and ultimately improve sustainability at a farm level.  

            Alan Beynon, managing director of Poultry Sense, says, “Having access to this level of data and using this to make informed decisions on-farm will allow producers to improve bird performance as well as help the sector as a whole to become more transparent.”  

            The Poultry Sense solution consists of numerous battery-powered wireless sensors which capture real-time data across both environmental and performance parameters throughout poultry houses. This includes bird weight, air pressure, humidity, temperature and carbon dioxide.

            This data is then fed directly into an analytics platform that is driven by artificial intelligence, providing easy to interpret data. Producers and advisers can then use this insight to help accurately predict flock health, enhance performance and improve farm sustainability.

            “This solution collects data 24 hours a day. This means that any shift in environmental or performance parameters, which could indicate a problem, can be identified quickly.

“Having the capability to react swiftly to any changes, will minimise the impact this has on bird health and performance, and therefore the likelihood of it affecting the ‘end product’,” says Mr Beynon.

            “By using the data and analytics this solution provides, producers will also be able to identify  trends and patterns in performance. It’s this intricate level of detail that’s going to evolve the efficiency of poultry production,” he says.

            This exciting new technology is now commercially available and ready to be deployed on poultry farms across the UK. For more information head to the website: or email: