Michael McCreesh gives an insight into his role as veterinary consultant at Poultry Sense. He explains how he works closely with the whole supply chain to get the most out of the company’s technology, with a vision of enhancing efficiencies from farm to fork.
What attracted to you to the role at Poultry Sense?
I joined the Poultry Sense team at the beginning of 2022, after two and half years with MSD Animal Health Ireland as head of their poultry division. I was eager to enter the technology space with the drive to use data to improve animal health and welfare. It’s an especially exciting time to be a part of the Poultry Sense team as the technology is being deployed across more and more farms in the UK. Prior to this, I was a poultry vet following a 10-year career as a large animal vet
What does your day-to-day role involve?
My role at Poultry Sense primarily involves analysing the data that is being drawn from farms where our sensors are deployed and liaising with our farmers to give them recommendations to help them improve bird health, welfare and performance.
I’m fortunate enough to work with the end consumer of our technology, whether that be the producer themselves on-farm, or integrators further up the farm to fork supply chain. Working with all parties allows me to have a greater insight into what works well and what different members of the supply chain would like to gather from the technology.
I’m then able to give direct feedback to our development team about the functionalities of the software that work well, and likewise raise issues easily when needed. This keeps the line of communication short, and any problems can be dealt with swiftly.
In the background, I also work closely with the data analyst team to draw bigger picture conclusions from across different farms and poultry houses. This helps establish trends and correlations that help us identify any potential areas of improvement that could benefit farms across the board.
How do you work with farmers?
Part of my role is to help familiarise farmers with the software itself and understand, even at a baseline level, the data that is being pulled through and what it will mean for performance.
By working alongside farmers, we can work together to apply some context to the numbers and relate it to what is happening inside the poultry house.
What are the highlights of your role?
I get the greatest satisfaction from improving the performance of the birds on-farm. As a vet, my number one priority has and always will be animal health and welfare. A healthy bird will perform well and allow farms to meet important contract targets as efficiently and sustainably as possible.
Poultry Sense fine-tunes a farmer’s ability to reach that next level in terms of bird health and overall farm performance. We can help farmers go from meeting targets, to exceeding targets which is a very rewarding aspect of my job.