All of  the latest news from Poultry Sense

Improving food transparency with farm technology

The desire for greater transparency in the farm to fork supply chain is largely driven by retailer’s who are committed to providing consumers with reasonably priced food, that is produced to a high health and welfare standard. Most retailers…

Technology Key to Maximising Broiler Efficiency

MILTON KEYNES, ENGLAND, 18 May 2022 – Broiler producers are being encouraged to adopt new technologies to help maximise efficiency in the face of continually soaring input costs. Michael McCreesh, veterinary consultant at Poultry Sense,…

Importance of monitoring bird weight in real-time

Veterinary consultant, Michael McCreesh, explains why bird weight is arguably the most important parameter farmers should be routinely monitoring. He discusses the benefits of using technology to monitor bird weight in real-time to maximise…

Using poultry technology to improve bird performance

Broiler farmer, Robert Lanning, worked closely with Poultry Sense CEO Alan Beynon when he was a practicing vet, and they kept in close contact when Alan founded Poultry Sense. Robert was a strong believer that remote monitoring technology and…
wireless weigh scales

Why choose wireless poultry sensors?

The need for tools and technology to improve the efficiency and quality of production within the agricultural industry is ever evolving. As the number of wireless sensor innovations on the market rise, its crucial producers understand the benefits…

Top tips when choosing the right technology for your poultry business

As the poultry supply chain experiences a rise in demand for transparency and traceability from farm to fork, technology is providing producers with new options to monitor and improve bird welfare and their environment. Choosing the right technology…
Poultry Sense launch

New Real-Time Monitoring Technology Will Provide Full Traceability for the Poultry Sector

MILTON KEYNES, U.K., July 14, 2021 - MSD Animal Health, a division of Merck & Co., Inc., Kenilworth, N.J., USA (NYSE:MRK), has today announced the launch of the Poultry Sense solution. This real-time monitoring technology is now available…
Bird Health Performance Benefits

New Real-Time Monitoring Technology Set to Transform Poultry Industry

MILTON KEYNES, U.K., July 14, 2021 -MSD Animal Health, a division of Merck & Co., Inc., Kenilworth, N.J., USA (NYSE:MRK), has today announced the launch of the Poultry Sense solution. This real-time monitoring technology is now available…
Broiler chicks

Top tips for tackling bird flu

Bird flu took the UK poultry industry by surprise last year, as the disease entered the country much earlier than predicted with cases occurring as early as November as opposed to mid-winter. The disease has widely affected commercial and…
Poultry Technology

Poultry Sense and Lallemand Animal Nutrition collaborate

Agri-tech company Poultry Sense and specific microbial solutions company Lallemand Animal Nutrition have joined forces to improve the reliability and credibility of data gained from commercial farm trials. At a time when accurate data is…